Xperia Studio AMERICANS ELECT

Pick a president, not a party.
Americans Elect: America's first direct presidential nomination.

LAUNCH SITE

This or that. For as long as anyone can remember, those have been our choices when it comes to picking a president. But this year, Americans Elect is changing politics as usual.

By hosting the first-ever online nomination for the presidency, Americans Elect is using our latest technologies to support our oldest values by giving every American an equal say in nominating a president. To get there, we're doing two key things. First, we're creating a start-up with no brand recognition and zero users and—in the span of less than a year—scaling up to accommodate millions. Second, we're building out a site with the ability to let voters determine the issues that matter most to them, to then match them with candidates who share their views, and ultimately to let them securely nominate a ticket for the presidency via the internet.

AMERICANS ELECT HOMEPAGE

Visitors to the site were greeted with one simple proposition: Pick a president, not a party. From there, they could do everything from define the issues to ask questions to cast their ballot for their choice.

TRUE COLORS

No one's beliefs are strictly red or blue. So we let users rank their political priorities across nine different issues to define their "true colors." That way they could find and match with candidates who best share their views.

SHAPE THE DEBATE

Normally, the press gets to ask the questions. With Americans Elect, users could directly submit and vote on a platform of questions that each candidate would ultimately be forced to answer.

VIRAL VIDEO

There are two ways to get to the presidency: the parties' way and a fairer way. This video let viewers see both and decide for themselves which is better.

FACEBOOK TAB: WHO DO YOU THINK SHOULD RUN?

The How

To kick things off, we asked our friends who they thought should run for president in 2012.

FACEBOOK TAB: YOU APPROVE THE MESSAGE

The How

Users could choose everything from the issues to the questions to the candidates so why not let them "approve the message" too?

CRASH THE PARTY

The How

We may not have been invited to the party primaries but that didn't stop us from showing up. We brought our own bus, our own crew and our own questions and inserted ourselves into the 2012 conversation.